![]() ![]() This popularity can be attributed partly to battles such as Shotty Horroh vs Arsonal – currently sitting on just under 8 million views. They’ve held events all around the country (as well as recently branching out to Australia and America). ![]() Since Don’t Flop’s inception in 2008, by rappers Rowan ‘Eurgh’ Faife and Freddie ‘Cruger’ Scott-Miller, the company has gone from strength to strength and to this day has accumulated over 100 million total YouTube views. Just seven years after its inception, the DF brand has become synonymous with competitive rap battles across the UK. As a result, many of the videos on their popular YouTube channel have gone viral, racking up millions of views.Īnother prime example of a battle quickly garnering views is Mark Grist vs Blizzard. The driving force behind battle rap events in the UK is arguably ‘Don’t Flop’. The best battles are often planned weeks or even months in advance to ensure the competitors have a lengthy amount of time to construct their rounds and make the content as hard hitting or humorous as possible. This gives the opportunity for either of the battlers to freestyle about their adversary at the beginning of rounds (known in the battle rap world as a ‘rebuttal’). The rappers must memorise three two-minute rounds of content, with the competitors taking turns to rap their respective rounds to each other. This helps the rappers be more creative and intricate with their rhymes, allowing for more complex, visual and creative writing and more intricate lyricism. Though this is how it started, as spontaneous one-upmanship raps, nowadays, most rappers pre-plan and pre-write their lyrics. ![]() Traditionally, rap battles were freestyle competitions, with opponents finding ways to creatively insult each other with rhymes they make up on the spot. Traditionally, rap battles were freestyle competitions… We get to see Eminem competing in spontaneous rap battles throughout the film, during which he goes back and forth, ‘freestyling’ insults against his opponents. This gave viewers a partially autobiographical depiction of the rapper’s life as a teenager in Detroit. The only real mainstream exposure that battle rap has received, in the last decade or so, was in the 2002 film, ‘8 Mile’ starring Eminem. Despite this, one often-overlooked by-product of the genre is the underground movement of British battle rap. Rap music in the UK is going from strength to strength, with London grime artist Stormzy’s recent surprise chart success – and countless other forays into the mainstream by British rappers – it would be silly to disregard the genre when millions are streaming and downloading. …one often-overlooked by-product of the genre is the underground movement of British battle rap. Joe Moon charts the success of the UK battle rap scene and why Don’t Flop nights are selling out up and down the country. ![]()
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